Why go sulfate-free?
► Concerns over alkyl sulfates and alkyl ether sulfates in personal cleansers started >10 years ago as a small fringe and an internet blog.
► Over the past c. 10 years consumer concern over the use of alkyl sulfates and alkyl ether sulfates has grown significantly.
► The debate for replacing sulfates in personal care products continues to gain momentum globally.
► Market leaders are bringing an ever increasing number of sulfate-free formulas to the mass and professional markets.
► But, economics will never be the driver for elimination of sulfates in personal cleansers.
Sulfate-Free Product Launches
Shampoo & Skin Cleansers
Sulfate Free Summary
► Sulfate-free personal cleansing products continue to be a growing, global
► Formulating high performance, cost effective sulfate-free products is a challenge to even the most skilled formulators – but use of Sodium Lauroyl
Methyl Isethionate and Sodium Methyl Cocoyl Taurate surfactants can alleviate the pain of this!
► Sodium Lauroyl Methyl Isethionate is becoming an ever popular as the choice ingredient to replace sulfates - this is driven by its outstanding performance.
► Sodium Methyl Cocoyl Taurate is also emerging as a popular choice of
‘sulfate-free’ primary surfactant.
► High performing cationic guar and silicone shampoos are possible using Sodium Lauroyl Methyl Isethionate as the primary surfactant.